DIVERSITY, INCLUSION AND ACCESS
PROSPERITY, SOCIAL AND
SUSTAINABLE AND ENVIRONMENTALLY
SOURCE OF INFORMATION/NEW FORMS
SAFETY AND PREVENTION
From building tree houses out of potato boxes to the school of architecture and working with clients, Gunita Kulikovsky, founder of Vividly, has discovered that success in architecture is actually hidden — in the process of communication. Watch her talk and find out how virtual reality can revolutionise the industry.
We were open to trying out new ways of presenting designs to our clients. It is extremely important that the client follows along the design stage and is sure the end-result reflects the initial idea. VR experience is immersive and very useful for this purpose. Client was truly impressed with how realistic the experience is. Walking through their non-existing house, looking out the window, climbing the stairs - it not just gave the
client new emotions, but also helped to better understand the space and make necessary adjustments straightaway. It turned out to be a great basis for further discussion that resulted in better understanding of each other, higher integrity and trust.
Insights: clearer evaluation, smarter decisions, increased trust
In the national final of the Creative Business Cup, where four companies competed against each other to represent Latvia at the world’s leading competition for creative industries, the virtual reality tool provider Vividly came out on top and was granted an opportunity to join the global network for innovative business.
In 2015, for the third Tallinn Architecture Biennale, Gunita Kulikovsky, founder of Vividly, initiated the project and exhibition “World without Architect?” with a team of young architects and tech professionals joining forces to experiment. During the exhibition, visitors could virtually build a simple house, place it in a neighborhood, customise the properties of the building and finally print their designs from a 3D printer, or simply - experiment with newest technologies. How it turned out and resulted in Vividly solution.
Exhibitions and trade shows can be very productive events for businesses, but it is important to get the whole experience right to make the most of presenting your brands and products. Think about it. There are hundreds of offers available at one place. Would you remember any of the brands you saw? According to the Event Marketing Institute, 95% of event attendees feel more inspired to make a purchase afterward, yet people only remember 20% of what they hear and 30% of what they see.
Modulart, progressive modular house producers from Latvia, were eager to experiment and create unique experience that won’t only help visitors to uncover the best of their product, but also ensure attendees walk away remembering their brand’s name.
Raimonds G., Founder of Modulart: “If you claim to be progressive, you should act accordingly – within your organisation and in your marketing efforts. We don’t restrict our activities to the exhibition itself. People remember by doing, so we interact with attendees during the event to keep them engaged – providing useful and exciting experience.”
Visitor: “This is very nice! I could not imagine that I’ll have an opportunity to actually walk through the house. It helped me to understand the space better. It’s so realistic!”
Today, we're celebrating the World Architect's Day, which is a perfect moment to announce our partnership with Bee Breeders - one of the world's leading architecture competition organisers. This progressive organisation shapes architecture by challenging to provoke, excite, inspire, and stimulating creative ideas and innovation. Nowadays, architecture is in thrall to private interests and the needs of society to a greater degree than perhaps ever before. At the same time, many architects have found their traditional remit increasingly encroached upon by the limitations and high desire to minimise risks. Faced with this context, should we see the physical realm as the only possibility for self-expression and freedom? How is our understanding of creative freedom changing today?
Archhive: Architecture in virtual reality is a first collaborative project aimed at extending the capabilities of architecture digitalisation and providing outstanding opportunity for creative minds.
Archhive is a competition that allows architects to work with any digital 3D modeling tools they choose, and since the exhibition space would exist solely in virtual reality, there are no construction restrictions. It’s all about the virtual reality's architectural spatial quality. As the result, visitors from all over the world will be able to “walk through” the virtual exhibition and explore the outstanding work of selected architects.
Follow on the competition and be the first to experience Archhive exhibition.
Happy World Architect's Day!